In my last post, I wrote about the process of starting something new for your business. In this post, I want to tell you about crafting offerings.
My whole business arose from a Mastermind. I met 1:1 with the members and conducted business strategy sessions. Here, I discovered the value I provided. My Mastermind colleagues turned the strategy we created into action.
When it came time for me to create my offerings, I looked at the strategy sessions I had done over the years (even before I named them). I also took to heart the words of Jeanine Blackwell of The Expert Called You, and focused not on the work I was doing for clients, but on the TRANSFORMATION they experienced. In other words, the results.
I looked at the work I had been doing and asked myself:
What were the themes for each strategy session?
What were the clients’ results?
Then I took the answers to these questions and sorted them into categories to find the themes, the types of clients and the delivery mechanism.
Your questions may differ from mine a bit, but start by answering a few questions:
What do you love to do?
Who is your audience?
What are your audience’s biggest problems?
What special knowledge do you have?
And most importantly, what TRANSFORMATION do you provide your clients?
You may need to adjust your questions a bit, but this is a great place to start.
When I categorized the work I had done for folks, here’s how it boiled down:
Vision. My clients were either tweaking little parts of their business or completely revamping things as a result of our sessions.
Content. My clients had a ton of expertise that they needed help sharing it in a meaningful way to their audiences. These sessions resulted in ideas for books, courses, blogs, sales magnets AND the structure for those content pieces. In the case of Keisha Gallegos, a book!
Launch. Not only did we come up with a vision and structure, my clients were ready to launch! Working together, we refined their offerings and created materials to get them out in the world.
Once I knew the RESULTS I was helping my clients achieve, I was able to put together my packages and clearly articulate the value.
As they say on tv, results will vary. You have to put the effort in. Do the work. Let me know if I can help.
Dedicated Work Time
Set a time to work on your business. Join me each Thursdays at 10 a.m. CT for Laser Focus Sessions on my Facebook page. I kick us off on Facebook Live for with a quick discussion and then ask you to post your goals and intentions in the comments. This is a dedicated time to focus on your business with accountability, support and motivation.