Is your work stagnant? Are you getting the results you want? Do your clients make you mad? Every so often, we all need to take some time to evaluate our businesses—get a sense of what’s working and what’s not working, and what our target audience needs from us.
How do you start:
Ask what’s working in your business. Knowing what’s right not only feels good, but it helps you to stay laser focused.
Ask what’s not working in your business. Is it the type of clients you’re working with, the work you’re doing, the amount of time you’re spending, or something else?
Mind (find) the gap between what’s working and what’s not working. You may need some help in this process--it’s hard to be objective when you’re talking about yourself.
I recently went through this process myself.
What was working? When I met 1:1 with clients to help them discover a strategy or identify their brilliance so they could create their own copy to .
What wasn’t working? I had lost energy and excitement about my work. My elevator speech wouldn’t convince me to hire myself.
The Gap: The biggest gap was that the strategy came as an afterthought, as a benefit of knowing me, and wasn’t my main focus.
Sadly, it took me a few years to figure all of this out.
In my next few blogs, I’ll talk more about developing offerings based on this process and one of my clients who recently revamped her entire business.
Let me know if you need some helping finding perspective.